Introducing: From Invisible to In-Demand Accelerator
From Invisible to In-Demand: Your Blueprint to Unrivaled Speaking Success & Agency Representation isn't another passive webinar or a collection of vague theories.
This is a live, hands-on virtual accelerator where you will build a real, revenue-generating speaking business, step-by-step, and prepare yourself to be actively sought after by leading speaker agencies and bureaus – not by competing, but by establishing your own, uncontested category.
I'm pulling back the curtain and revealing the exact system I use to get speakers booked at the highest levels, and the precise elements that make a speaker so uniquely valuable that agencies want to represent them to tap into the new market you've created.
I'm Shirley Hogsett, founder of Destiny Speaks- speakers bureau and Corporate Training Collective
For 20+ years, I've booked speakers, consultants, and trainers for Fortune 500 companies, colleges and universities, associations, businesses, and industry conferences worldwide. I've been on the inside, seeing what event planners say "yes" to, and what top bureaus demand. I understand why talented people remain invisible to the organizations that could skyrocket their careers.
The "Secret" Isn't More Talent or Effort. It's Strategic Differentiation and a Proven System.
Consistently getting paid and securing elite agency representation isn't about being the loudest. It's a systematic approach, a precise set of strategies, allowing you to create an entirely new market space for your expertise, rendering competition irrelevant.
The secret isn't hoping for opportunities; it's crafting an undeniable professional package and unique value proposition that attracts opportunities and makes agencies eager to partner. It's not about being the "best" speaker in a crowded field; it's about being the only speaker in your strategically defined category.
During Our 4 Lab Sessions, You'll Discover How To:
Pre Accelerator Assesment
Locate where you are now and determine where you want to go
Lab #1: Re-imagine Your Positioning & Value Proposition:
Define a unique, compelling message and positioning that sets you apart from every other speaker. Learn how to articulate your value so corporations and conferences see you as an essential solution, not just another option – making you irresistible to agencies.
Lab #2: Engineer Your Distinctive Business Model for Speaking:
Develop a sustainable business model that transcends traditional speaking fees. Create a system that attracts consistent, high-paying gigs by offering value no one else is, reducing the need to chase opportunities. This distinct model is what agencies seek to expand their portfolio with groundbreaking talent.
Lab #3: Innovate Your Offers & Pricing Strategy
Uncover the precise conversations and negotiation tactics that turn initial interest into signed contracts at premium rates. Learn to package your offerings in a way that creates new demand and elevates you above industry standards, aligning perfectly with what top agencies represent as cutting-edge talent.
Lab #4: Develop Your Magnetic Attraction Strategy:
Implement a powerful system that keeps your calendar full of opportunities, not by chasing, but by attracting them. Cultivate relationships and create a presence that draws event planners and agencies to you, eager to explore the unique value you bring to the market.
Then, We Go to Work!!!!!
The 90-Day Implementation Lab
Building Your Category-Defining Platform
This is where your speaking career truly takes off, and you construct the comprehensive, differentiated platform that makes speaker agencies and bureaus eager to represent your unique market space. We don't just teach you;
We help you execute every step to become a speaker in a league of your own.
This Includes:
- Lifetime Access to Private Community: You're never alone. Connect, collaborate, and get real-time support from a dedicated group of ambitious experts all working towards creating their own unique market space.
- "Conversations That Create Cash" Framework: Get the framework scripts and dialogue structures to close high-value speaking deals, proving your ability to generate business and demonstrate the viability of your unique market approach – a huge plus for agencies.
- Done-With-You Agency-Caliber Templates: Save hundreds of hours with proven, professionally designed templates for your One Sheet, Expert Status Bio, Capabilities Statement, Proposals, Contracts, and Follow-ups. These are the essential marketing materials that agencies require, now crafted to showcase your unique, differentiated value
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- 90-Day Market Creation Planner: A meticulously designed planner to keep your progress focused and accountable, ensuring you systematically build your distinctive speaking business.
- Monthly Curated Speaking Leads: Receive high-quality speaking opportunities that align with your unique positioning, helping you build the robust speaking history that agencies look for in innovative talent.
- Bi-Weekly Office Hours & Co-working Sessions: Get direct access to me our Expert Guess for personalized guidance, troubleshooting, and focused work sessions, ensuring your materials and strategy are perfectly aligned to attract agencies to your distinct offering.
- Monthly Expert Interviews & Q&A: Learn from other industry leaders and get your pressing questions answered, including insights on how agencies identify and partner with market innovators.
- 1-Hour 1:1 Strategy Session: A dedicated, personalized session to fine-tune your unique market-defining speaking strategy and review your agency-ready assets.
- Exclusive Bonuses: Additional resources and tools designed to further accelerate your bookings and revenue, making you an even more attractive candidate for representation by demonstrating your unmatched market value!
What Happens When You Work with Shirley
Emra Smith
Chanelle Yarber
Chanelle Yarber
As a speaker and corporate trainer with impact, wanting to learn more, being a part of Shirley’s class was a true gift! One of the best business investments I have made. The content was outstanding and Shirley’s ability to hear and see who I am and what exactly I have to give is uncanny. She then has the ability to give words to it all,
As a speaker and corporate trainer with impact, wanting to learn more, being a part of Shirley’s class was a true gift! One of the best business investments I have made. The content was outstanding and Shirley’s ability to hear and see who I am and what exactly I have to give is uncanny. She then has the ability to give words to it all, practically helping to upscale each critical aspect needed to rise professionally as a speaker. I am more equipped and implementing each next step of the process she made so clear. If you want to excel and get more engagements as a speaker this is a must-do experience with Shirley.
Emra Smith, Founder, Executive Director, Business-Builder at International School of Story
Chanelle Yarber
Chanelle Yarber
Chanelle Yarber
Shirley's expertise in public speaking for entrepreneurs is amazing. I was a student in her Speaker Business Mastery course and I walked away with actionable steps to position myself to speak for pay. I have since had 4 speaking engagements and 2 in the works. She genuinely cares and is passionate about her craft and the success of the pe
Shirley's expertise in public speaking for entrepreneurs is amazing. I was a student in her Speaker Business Mastery course and I walked away with actionable steps to position myself to speak for pay. I have since had 4 speaking engagements and 2 in the works. She genuinely cares and is passionate about her craft and the success of the people she coaches.
Chanelle Yarber, CEO, BrightGirl Media